Kicking the edge
Recipe in 10 points for border crossing
1 Choose a group of intimate friends. They must be young and strong,
with a reduced necessity to sleep.
2 Walk together with them for an entire day, till your
feet are hurting, till you encounter barriers, fences or natural borders
on your path.
3 Look around, explore and cover those spaces that seem
more hostile, looking for evidences that reveal the hidden potential
of the location.
4 Collect the objects that attract you more and transform
them into the protagonists of your imagination. Prefer red chairs if
5 Arrange, each day, a short visionary storyboard that
tells about variations on programmatic possibility. Imagine micro-stories
that, playing on the edge between what is actual and what is potential
on the site, produce a merge of those two dimensions.
6 Film one video clip
for each story you imagine. Push the most unusual activities, instead
of getting locked in the stereotypical, then discuss with the group the
proper sound for each scene. Be careful: this can be the hardest part
of the process.
7 Design micro-devices related to the questions raised
up by the videos. Try to design one of them for each clip, maybe assigning
this task to every component of your team. One of the devices should
be a recipe like this.
8 Propose a branding strategy for the places affected
by the border disease, that aims to fight the simple exploitation of
their resources and their subtraction from the city. In the desperate
search for an identity, almost every place on earth is trying to explore
its possibilities as tourist destination.
9 Apply the brand to the entire
operation and transform it into an advertising campaign that, making
the area known and visible to a larger population of locals, promotes
the natural and artificial qualities of the place you are dealing with.
10 Well, honestly, these are not ten points but nine. If you really
think it is necessary, write the tenth in the space below.
n VARIATIONS mini-site